Founding partner program
Meet your next customer when their gratitude is up and their goodwill is at its peak.
Be the brand that turns appreciation into a real-world reward. Authentic recognition, turned into measurable lift.
Every day, people decide someone deserves to be thanked. Your brand turns that decision into a real reward, reaching a warm, grateful person at the moment they've just been told they matter. Then they redeem it with you. You aren't buying ad space. You're sponsoring a moment that actually matters.
Thanks Mate is a recognition platform where people "lift" someone as a legend; for being a good mate. A brand makes the moment real with a $15 gift. Good for loyalty numbers. Good for brand memory. The same dollar does both.
For loyalty programs
Gratitude is a loyalty event. Start measuring it that way.
Recognition moments carry real behavioral weight. When your brand is the vehicle for that moment, the spend comes home. Not to a marketplace, not to a competitor, to your store.
of gift card balances go unredeemed at any given time - value paid for, loyalty not earned
Source: The Hustle / industry data
of recipients spend above the gift value when redeeming.
Source: Capital One Shopping Research
more revenue generated by brands that reach the right person at the right moment, versus average
Source: McKinsey, 2021
Redeemed in your store, every time.
Thanks Mate gifts are category-specific. A recipient choosing your brand arrives at your store already primed for purchase with you. Not browsing a marketplace opting for a competitor who is one button away.
Intent signals, not inferred ones
Each gift selection is an explicit statement of preference - made voluntarily, at a high-attention moment. That signal is cleaner than anything a cookie or a survey can produce.
A better moment to reactivate
Someone who just received recognition is having a great day. Being there in that moment, changes the conversion dynamic entirely.
For brand teams
Earn affection, not just impressions.
The halo effect is well documented and hard to engineer. Showing up inside a genuine human moment is one of the few ways to earn it without manufacturing it. The brand does not interrupt - it completes the moment.
Emotional association
Your brand arrives at the exact moment someone feels recognised. That pairing is sticky in ways that scheduled impressions cannot replicate.
Earned word of mouth
Recipients talk about being lifted. The brand that made it real gets mentioned in that story - without a brief, a budget line, or a hashtag.
No skip button
No pre-roll. No banner. The brand appears because it is genuinely useful at that moment - the only time people notice it anyway.
Peer-validated reach
The lift comes from someone the recipient trusts. Your brand arrives inside that trust, not alongside it.
Brand teams we talk to are not looking for another channel. They are looking for a reason their spend feels different to the person receiving it. Sponsoring recognition gives them that; not as a campaign mechanic, but as a genuine moment of goodwill with a name attached.
We're working with a small number of founding partners right now.
If you're thinking about recognition, loyalty, or what authentic brand engagement looks like - this is worth a conversation!
Get in touchNo decks. No pitches. Just a conversation about whether it fits.